Anti-Spam Policy

Last Updated: February 1, 2026

At Emailiffy, we are committed to responsible email marketing practices and strict compliance with all anti-spam laws and regulations. This Anti-Spam Policy outlines our commitment to preventing spam and ensuring that all email communications are permission-based, relevant, and compliant.

1. Legal Compliance

We strictly comply with all applicable anti-spam laws and regulations, including but not limited to:

• CAN-SPAM Act (United States): Controlling the Assault of Non-Solicited Pornography And Marketing Act
• GDPR (European Union): General Data Protection Regulation
• CASL (Canada): Canada's Anti-Spam Legislation
• PECR (United Kingdom): Privacy and Electronic Communications Regulations
• Australia's Spam Act 2003
• All other applicable local and international anti-spam legislation

2. Definition of Spam

For the purposes of this policy, spam is defined as:

• Unsolicited commercial email sent without recipient consent
• Email sent to purchased, rented, or harvested email lists
• Email sent to recipients who have not opted in to receive communications
• Email that lacks a clear and functional unsubscribe mechanism
• Email with false or misleading header information
• Email with deceptive subject lines
• Email sent after a recipient has unsubscribed

3. Permission-Based Marketing

3.1 Consent Requirements

All email marketing campaigns must be based on explicit consent. We require:

• Opt-in: Recipients must actively choose to receive emails
• Clear disclosure: The purpose of data collection must be clearly stated
• Documented consent: Records of consent must be maintained
• Double opt-in (recommended): Confirmation emails to verify email addresses

3.2 Prohibited List Sources

We prohibit the use of:

• Purchased or rented email lists
• Scraped or harvested email addresses
• Third-party lists without verified consent
• Email addresses obtained through deceptive means
• Lists containing email addresses from unrelated sources

4. Email Content Requirements

4.1 Identification

All emails must clearly identify:

• The sender's name and business
• A valid physical postal address
• The purpose of the email
• That the message is a commercial communication (if applicable)

4.2 Subject Lines

Subject lines must:

• Accurately reflect the content of the email
• Not use deceptive or misleading language
• Not use all capital letters or excessive punctuation
• Not contain false claims or urgency tactics

4.3 Unsubscribe Mechanism

Every email must include:

• A clear and conspicuous unsubscribe link
• Simple, one-click unsubscribe process
• No requirement to log in to unsubscribe
• Processing of unsubscribe requests within 10 business days
• No fees or barriers to unsubscribing

5. List Management Practices

5.1 List Hygiene

We maintain clean and updated email lists by:

• Regularly removing invalid email addresses
• Promptly honoring all unsubscribe requests
• Removing hard bounces immediately
• Monitoring and addressing soft bounces
• Implementing re-engagement campaigns for inactive subscribers
• Removing non-engaged subscribers after a reasonable period

5.2 Suppression Lists

We maintain suppression lists that include:

• All unsubscribed email addresses
• Addresses that have bounced
• Spam complaint addresses
• Addresses that have requested removal

6. Monitoring and Compliance

6.1 Reputation Management

We actively monitor:

• Spam complaint rates
• Bounce rates
• Engagement metrics (opens, clicks)
• Sender reputation scores
• Blacklist status
• Deliverability rates

6.2 Quality Thresholds

We maintain strict quality standards:

• Spam complaint rate below 0.1%
• Bounce rate below 5%
• Regular authentication checks (SPF, DKIM, DMARC)
• Adherence to ISP sending guidelines

7. Client Responsibilities

Clients using our email marketing services must:

• Provide only permission-based email lists
• Ensure all recipients have opted in
• Maintain records of consent
• Provide accurate sender information
• Create truthful and non-deceptive content
• Include proper identification and unsubscribe mechanisms
• Honor all unsubscribe requests promptly
• Comply with all applicable laws and regulations

8. Prohibited Activities

The following activities are strictly prohibited:

• Sending unsolicited commercial email
• Using false or misleading header information
• Using deceptive subject lines
• Failing to provide an unsubscribe mechanism
• Continuing to email after an unsubscribe request
• Email address harvesting or scraping
• Dictionary attacks or brute force email generation
• Purchasing or renting email lists
• Affiliate spam or pyramid schemes
• Phishing or fraudulent emails

9. Enforcement and Violations

9.1 Violation Consequences

Violations of this Anti-Spam Policy may result in:

• Immediate suspension of email services
• Termination of client account
• Withholding of refunds
• Legal action and reporting to authorities
• Liability for damages and legal fees

9.2 Reporting Violations

If you believe you have received spam from Emailiffy or any of our clients, please report it immediately to: info@emailiffy.com

Include the full email header and any relevant details. We investigate all complaints promptly and take appropriate action.

10. Best Practices We Follow

• Double opt-in confirmation for new subscribers
• Clear expectations set during signup
• Welcome emails to confirm subscription
• Preference centers for subscriber control
• Regular list cleaning and maintenance
• Segmented and targeted campaigns
• Personalized content based on preferences
• Consistent sender name and email address
• Mobile-responsive email design
• Testing before sending to large lists
• Monitoring and optimizing deliverability

11. Education and Training

We are committed to educating our team and clients about:

• Anti-spam laws and regulations
• Email marketing best practices
• Permission-based marketing principles
• List management and hygiene
• Content creation guidelines
• Deliverability optimization

12. Updates to This Policy

We may update this Anti-Spam Policy to reflect changes in legal requirements, industry standards, or our practices. We will notify clients of material changes and post the updated policy on our website.

13. Contact Us

For questions about this Anti-Spam Policy or to report spam:

• General inquiries: info@emailiffy.com
• Abuse reports: info@emailiffy.com
• Phone: +91-8903247992
• Address: 123 Rio de Janeiro, Brazil